About

I was an assistant coach when one of the boys came over to ask me something. He knew I wasn't the coach. He didn't know what to call me. He stammered for a second and landed on: "Uhhh, Kinda Coach? Can I go to the bathroom?"

I liked it enough to have it embroidered on my team bag.

I coach a club team and a high school team, and I build software for the problems I keep running into on the sideline. I archived my own team's game film by hand for four or five years before finally automating it. Before that, I cobbled together a rig of GoPros and wrote code to stitch the footage into something watchable — then found Veo, realized they were millions of dollars ahead of me, and shut the project down.

I'm also 50 this year, running five 5Ks a week, and working back toward a marathon I started training for a long time ago and never ran. That's here too.

You can reach me athello@kindacoach.com.